Chow Tai Fook seeks more ways to develop its business

Data show that Chow Tai Fook photographed powder powder weighing 59.6 karats, by Pierre Beers in 1999 in Africa when mining, is the United States Gemological Institute identified the largest internal flawless brilliant pink diamond, after the valuation of about To HK $ 460 million. Chow Tai Fook said that hope through this powder drill, to further expand the product category and overseas markets to reduce the dependence on gold and the Chinese mainland market.

As a veteran gold jeweler, in recent years, Chow Tai Fook is no longer satisfied with a single gold business, began to diamond and other categories to expand. 2010, Chow Tai Fook had to 35.3 million US dollars to buy the name of “Kuri Nan heritage” giant diamond rough, processed into finished jewelry; 2014, the company to 150 million US dollars acquisition of the US high-end diamond brand Hearts On Fire ; 2016, Chow Tai Fook to 16.8 million US dollars to buy a green diamond, the highest record of the world’s green diamond auction prices; the same year, Chow Tai Fook announced in the US market to open up the diamond wholesale business, sales of bare drilling and drilling billet; In addition, 2016 Chow Tai Fook also launched its own diamond brand “Chow Tai Fook T MARK”, and become the company focused on promoting the brand.

From Chow Tai Fook this series of actions is not difficult to see, in recent years the company is no longer satisfied with a single gold business, but to other categories such as diamonds to expand.

TuoWOO fashion smart jewelry founder Wang Jie Ming told reporters that the future of the Chinese market for diamond consumption has a strong potential, “China’s diamond consumption is now only about 20%, while the US diamond consumption close to 60%. China’s gold jewelry consumption is 60 %, The US gold jewelry consumption is only 6%.

C & D executive director Zhao Xiao Ma pointed out that Chow Tai Fook through high prices, high-profile bid, on the one hand can strengthen the corporate image and brand, establish and enhance the right to speak. On the other hand can also be used as a very good marketing campaign to drive product sales. In addition, as a collection and investment Chow Tai Fook enterprises, both “town shop”, but also to preserve and increase value.

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