With the increasing strength of the province’s economic strength, the rapid increase in consumer spending capacity, consumption structure upgrade significantly accelerated, mass consumption has been from quantitative to quality, enjoyment, healthy and environmentally friendly change, people demand for technology products more intense, residents Consumption presents personalized, fashion, consumer hot spots and highlights continue to emerge.

From the Shaanxi Provincial Bureau of Statistics on the quota above enterprises (units) statistics show that gold and silver jewelry and cosmetics products continue to sell, especially gold and silver jewelry commodity consumption, as a new means of value-added residents and comprehensive hedging new product.

In 2016, gold and silver jewelry retail sales of 7.64 billion yuan, 1.6 times in 2011, an average annual growth of 9.6%; cosmetics retail sales of 6.496 billion yuan, 2.3 times in 2011, an average annual increase of 17.7%.

New fashion culture consumption gradually lead the market trend, become another new bright spot in the consumer market. In 2016, sports and entertainment category retail sales of 4.399 billion yuan, 2.3 times in 2011, an average annual growth of 18.6%; electronic publications and audio and video products retail sales of 933 million yuan, 9.7 times in 2011, an average annual growth of 57.6 %.